I came across this valuable resource page from Skyline while doing some research on trade shows. I thought it would be perfect to share with ClearrCorp readers.
Trade show tips: Ideas to enhance your exhibiting experience
Our ultimate goal at Skyline is to ensure your successful exhibit experience. No detail is too small.
Our "trade show tips" is just one more tool we offer you. This section offers a library of ideas and techniques to help you increase your exhibiting ROI. Use these tips to outsmart your competition - instead of outspending them.
A special thank you to Exhibitor magazine and Marketech, who supplied many of these valuable tools.
Setting Objectives and Measurable Results
Posted by Ryan Lester, Clearr Corporation
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Friday, June 5, 2009
Making Trade Shows Work For You
Thursday, May 7, 2009
Clearr Corporation has been manufacturing light boxes since 1984. In that time we have continually strived to improve our products, expand our product range, and offer the finest light boxes in the industry. We have made our light boxes thinner to minimize fixture awareness and comply with the Americans with Disabilities Act of 1990 (ADA), which requires that wallmounted displays are less than four inches in depth. All of our light boxes have bright, even illumination. We have developed a “flip frame” system, which allows graphic and service access on all four sides. We have light boxes ranging from vacuum-formed economical backlit displays to an ultra-thin light box that is energy efficient. All of our light boxes are available in a wide range of standard sizes, as well as in custom sizes.
Product Line
LUMINAIRE®
This vacuum-formed economic light box is ideal for large-quantity point-of-purchase programs. This unit is sold in quantities to make it economical, yet the bright and even lighting remains the focal point of this display. One frame section of the LUMINAIRE® removes easily for graphic or lamp changes.
LUMINAIRE® ULTRA
This unit features an all-aluminum structure and powerful, even illumination. It is perfect for a wide range of retail, point-of-purchase, museum, exhibition, and a variety of other display applications. The entire frame hinges forward to provide easy graphic and services access. It is available in single-sided, double-sided, and wall-inset models, as well as in a wide variety of colors and finishes.
LUMINAIRE® ULTRA II
This narrow-profile light box combines dramatic illumination with superb functionality. The narrow profiles of 2-1/2” and 3-1/2” minimize fixture awareness, allowing the graphic to be the main focus. It flips open on all four sides to make it easy to access. It is also available in single-sided, double-sided, and wall-inset models, as well as in a wide variety of colors and finishes.
LUMINAIRE® ULTRA III
This ultra-narrow light box is merely 1-5/8” in depth. It features Cold-cathode fluorescent lamps that have a life expectancy of up to 40,000 hours – double that of conventional fluorescents – up to nine years without lamp changes in a typical retail environment. It is also energy efficient and cool operating. Power consumption and heat generation are reduced up to 80% when compared to displays with conventional fluorescent lamps and ballasts. Light distribution is extraordinarily even, through an innovative method of edgelighting an internal, precision-etched acrylic panel. Its frame flips open on all four sides and, is available in standard and custom sizes and finishes.
LUMINAIRE® ULTRA E
This economical metal backlit display features an all-metal construction, superb illumination, and a narrow profile in a cost-effective display medium. The unit is also sold in quantities to keep the cost down, but it’s rugged, all-steel body with an attractive, durable, black powdercoat finish give it the look of an elegant display. It is the ideal solution in a wide range of retail, out-of-home advertising, point-of-purchase, and other display applications.
LUMINAIRE® ULTRA OD
This unit’s powerful illumination, rugged construction, and narrow profile make it the ideal solution for outdoor (and large-format indoor) applications. It’s narrow profile of 4” makes it ADA compliant, and it comes “Outdoor Ready” – designed to handle any climatic environment. It is available in single- and double-sided models, and comes in standard sizes up to 6’ x 10’ and 4’ x 16’. Larger and custom sizes are also available upon request.
PANORAMA™
This unit’s convex faces, combined with brilliant and even illumination, attract viewer’s attention even from wide angles, and add allure to dramatic graphic presentations. It is available in a wall-mount single-faced model, double-faced model, for suspending or placing on counters, and a double-faced independent floor-mount model. The side sections snap open, without tools, allowing graphic insertion and changes in seconds.
Effectiveness of Backlit Displays
A recent study shows that in-store display lighting does, in fact, affect shopper traffic and behavior and drive sales. It causes people to slow down, make eye contact, enter the store, browse longer at the display, pick up the product and handle it and then buy it. Hera Lighting conducted a research study on behalf of General Nutrition Centers to test a display when it was lighted versus when it was not lighted. In-store research that tracked shoppers from the sidewalk to the cashwrap determined that many more of them entered the store, browsed the merchandise, and bought something when the display was lighted than when it was not. In fact with lights 21.6% of shoppers glanced into the store when the display was lit to only 12.1% when it wasn’t lit. 3.7% walked into the store when it was lit to only 2.1% when it wasn’t. 34.4% looked at the display when it was lit to only 19.5% when it wasn’t. 1.8% handled the merchandise when the display was lit to 1.3% when it wasn’t. Finally, 33.3% bought the merchandise when the display was lit to only 14.3% when it wasn’t. Given these results one could conclude that illumination appears to have a powerful positive effect on immediate purchasing decisions. *This information for obtained from the June 2003 issue of Visual Merchandising & Store Design Magazine.
Light Box Users
The following is a list of companies that utilize our light boxes.
Arby’s
Cabela’s
CertifiedFirst Network
Chuck E. Cheese
Circuit City
CityLites USA – skyway advertising
CVS Pharmacies
Dylan’s Candy Bar LLC
Eastern Mountain Sports
First Bank of Texas branches
Great American Cookie Company
Interspace Airport Advertising – airport advertising
Some of the airports they use our light boxes in:
Kansas City
Little Rock
Minneapolis/Saint Paul
Orlando
Portland, OR
Kiddie Kandids
Kinko’s
Luxottica Group
Oregon State Lottery
RWS Enterprises
Safilo
Verizon Wireless
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Wednesday, May 6, 2009
Welcome to Ryan's Practice Blog
Clearr Corporation's Marketing Manager, Ryan Lester, has been learning to use Blogger software for the company and its CEO, Andy Steinfeldt.
Sometimes Ryan has to try new things that can screw up what's already posted, so we've created this new blog for him to try out new things, practice old things, and share things about his family.
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